Master of Business Administration in Marketing Online
Learn to make sharp decisions about brand positioning, risk management and expansion with a program that combines principles of modern marketing, strong leadership and business acumen.
Program Overview
Position yourself for career advancement with an online marketing MBA
Prepare to lead businesses toward accomplishing growth goals with the Master of Business Administration in Marketing online program from Florida Institute of Technology. In this IACBE-accredited program, you will study consumer behavioral concepts and quantitative methods while learning how to conduct market research to predict buyer trends and recognize marketing opportunities. Plus, you will develop vital knowledge of business policies, product management methods, legal responsibilities and other fundamentals.
Coursework integrates academic principles with real-world applications through case studies and collaborative projects. The STEM-based curriculum will provide you with practical high-tech skills you can use immediately across various industries.
As a graduate of this program, you will be prepared to:
- Understand managerial economics and microeconomic forces that influence business decision-making, including competitive markets, benefit-cost analysis and decision-making under risk and uncertainty
- Understand the importance of internal reporting for planning and control and formulating major plans and policies
- Understand financial management and planning, organizational behavior, design and management practices
- Use knowledge of leadership theory, operations management and corporate ventures to build competitive marketing plans and business strategies
- Understand managerial economics and microeconomic forces that influence business decision-making, including competitive markets, benefit-cost analysis and decision-making under risk and uncertainty
- Understand the importance of internal reporting for planning and control and formulating major plans and policies
- Understand financial management and planning, organizational behavior, design and management practices
- Use knowledge of leadership theory, operations management and corporate ventures to build competitive marketing plans and business strategies
Career opportunities:
- Chief marketing officer
- Brand manager
- Director of client services
- Business owner
- Chief marketing officer
- Brand manager
- Director of client services
- Business owner
Also available:
At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other business programs.
At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other business programs.
Accreditation
The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.
Tuition
Use these tuition details to make a financial plan for your MBA in Marketing
Tuition for the MBA in Marketing is affordable. Take advantage of our pay-by-the-course system, so you can manage your budget as you pursue your degree. Technology fees are included in the total tuition.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $936.67 | $2,810.01 | $33,720.12 |
*Published tuition costs may differ from a student’s estimated total “cost of attendance,” which includes the amount an online student may choose to spend on expenses such as housing and food, books and supplies, transportation and other personal items or activities per academic year. As a Florida Tech Online student, you will only ever be billed for applicable tuition and fees. All other costs listed below are estimates per academic year required by the federal government to help you budget for your education. For further information regarding program tuition and fees, please reach out to your enrollment representative or refer to the undergraduate or graduate fees policy. View full cost of attendance information.
Potential Expenses Per Year
| Program | Technology Fees | Federal Student Loan Fees | Housing & Food | Books & Supplies | Transport | Personal Expenses | Total |
|---|---|---|---|---|---|---|---|
| MBA in Marketing (Full-Time) | $300 | $166 | $15,240 | $1,200 | $1,500 | $2,100 | $ |
| MBA in Marketing (Part-Time) | $150 | $166 | $7,620 | $600 | $750 | $1,050 |
Tuition breakdown:
Calendar
Schedule your program start using these dates and deadlines
The MBA in Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall 2 2024 | 10/21/24 | 10/7/24 | 10/14/24 | 10/16/24 | 10/18/24 | 12/15/24 | 8 weeks |
| Spring 1 2025 | 1/13/25 | 12/30/24 | 1/6/25 | 1/8/25 | 1/10/25 | 3/9/25 | 8 weeks |
| Summer 2025 | 5/19/25 | 5/5/25 | 5/12/25 | 5/14/25 | 5/16/25 | 7/13/25 |
Now enrolling:
Ready to take the next steps toward earning your degree?
Admissions
Prepare your online MBA in Marketing application
At Florida Tech, we’ve streamlined the admission process to help you get started quickly. Please read the requirements for the MBA in Marketing online program.
- Application for admissions
- Earned bachelor's degree from an accredited college or university
- Official transcripts from all colleges and universities
- Current résumé
- Undergraduate cumulative GPA of 3.0 on 4.0 scale
Official transcripts, test scores and other documents should be sent to:
Mail address:
Office of Admissions
150 W. University Blvd.
Melbourne, FL 32901
Admission Requirements
- No application fee
- No GMAT/GRE
- GPA of 3.0 or above
Courses
Online course details for your Master of Business Administration in Marketing online
For the MBA in Marketing online, the curriculum comprises 36 credit hours, including 18 credit hours of core courses, 12 credit hours of marketing specialization courses and 6 credit hours of directed electives.
The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.
Six credit hours of directed electives (BUS 5000-level or higher) are required if BUS 5601 Essentials of Business Development 1 and BUS 5602 Essentials of Business Development 2 are waived.
Request Information
Submit this form, and an enrollment specialist will contact you to answer your questions.
